BRIEF
Create a campaign that leverages the excitement and passion for football in the Middle East and Africa
INSIGHT
For some countries, footballing glory doesn’t happen very often, if ever
IDEA
Challenge the youth of the Middle East and Africa to break the world record for the longest football match ever played
To show the world what’s possible when you step up with a Snickers, we recruited two teams using social media for a match that lasted 42 hours, 5 minutes and 48 seconds. Snickers liked the idea so much that the campaign grew from an online-only brief to an extended paid media and outdoor campaign.
It included 3 TV spots, the release of custom products, countless bespoke POS installations, bespoke outdoor placements and even took over an entire airport’s media space.
