I love Nike. By all accounts they are the dream client. They are the case study in how advertising can define a business so they’re always interested in pushing what’s possible, in having the big conversations. So few brands are gutsy enough to talk about the bigger picture and how their brand can change the overall look, Nike is one of the few who does it consistently. They’re a great example of how defining a space that people feel strong about can make that space real. Every campaign’s motto should be if you build it, they will come, so build big cause you’re gonna need space.

It must be nice to work on Nike.